FootballTips / Bookmakers / William Hill
William Hill
Promotions
Normally when you enter a sports book site the first thing you notice is the welcome offer, but at William Hill things are very different – in fact you’d be forgiven for thinking that there is no welcome offer whatsoever. Head to the ‘Promotions’ page and there’s no mention of one.
We ended up asking live help, but all they seemed interested in was acquiring our email address. It turned out that the welcome offer came up as a ‘pop-up’, so if you have pop-ups blocked (like we had) then you’re unlikely to see anything, which is a bit odd.
When you place your first bet of at least £/€10, you will receive three bonus bets up to the maximum total value of £/€30. You only qualify for this bonus bet if you register then deposit using a debit or credit card, ‘Cash Direct’, a bank transfer or cheque.
Your first bet – whether single or cumulative – must be placed on an event or events with odds greater than 1/2 (1.50). You must use the promo code ‘C30’ when you make your deposit to qualify for this offer. You can only use this offer once, and it’s only open to residents of the UK and Ireland. You will not receive a free bet if you fund your account via Skrill. Neteller or Paysafecard.
You must use your bonus bet within thirty days, and your bonus bet stake is not included in any winnings.
Thankfully, William Hill’s other promotions are somewhat easier to find. These included at the time of writing some inventive offers such as the ‘Super Sub’ feature – on certain televised football matches if you back a player to score and he is subbed within 20 minutes through injury or at half time for tactical reasons, then your bet passes on to the player who replaced him.
In another offer, if your chosen ‘first goal scorer’ instead scores the second goal, you receive your money back as a bonus bet.
For all the latest offers from William Hill, check our latest offers page.
The site allows both in-play betting and cash-out
Site design
William Hill’s online sports betting site underwent a radical overhaul in 2016. The traditional desktop site was dropped in favour of a site that looked much better on tablets and smart phones than computers. The result was a very simplistic, flat site that has torn up the habitual sports book template.
Does this work? The answer is a resounding yes! We often make the comment here at latestbettingsites.co.uk that too many sports books end up looking like accountants’ spreadsheets, so it’s great to see such an established sports betting company try something a little different.
The site has the information split over four tabs = Top Bets, In-Play, Enhanced and Next Off – then another tab takes you to the most popular sports – horse racing, football and tennis. Other markets simply require one further kick. This approach, we feel, works very well and receives a firm thumbs up from us!
Cashier options
William Hill accepts credit and debt cards (including Diners Club and Entropay), plus Skrill, PayPal, Neteller, Clickandbuy, WebMoney, Yandex, Qiwi and Moneta.ru, among many others.
The minimum deposit you can make is £10, or £5 by Visa Debit. Each separate payment method has its own maximum deposit limit – refer to the site for details. All deposits are processed instantly.
The minimum withdrawal you can make is a tiny £5. Again, each cashier method has its own maximum limit – refer to the site for information.
Withdrawals take from one-to-two days (eWallets) to seven-to-ten days (bank wires and cheques).
Conclusion
We’re very much in favour of the new-look William Hill site – it looks especially great on tablets and is even easy to use on smart phones.
We’re also in favour of the welcome offer (when you find it) and the other promotions.
What we’re not in favour of is the customer support (and other testimonials on the web echo these sentiments). It was – quite frankly – the rudest and least competent customer support we’ve ever experienced. You should bare this is mind if you ever experience issues at the site.
Free Bets & Offers
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG
18+ Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. 3 Free bets include: 1 x £20 Free bet Racing (Horse Racing or Greyhound Racing); 1 x £20 Free Bet Live Football; 1 x £20 Free Bet Live. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. gambleaware.org
*New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. GambleAware.org. Bet The Responsible Way. Full Terms apply
18+ New Customers Only. Opt in and bet £10 on any football (odds 2.00+) within 3 days of sign up. Get 2x£10 and 1x£5 Free Bets for set football markets + £5 Slots Bonus on Big Bass Splash, 30x wagering, max redeemable £125. Bonuses expire in 14 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply
New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. T’s and C’s Apply. Be Gamble Aware.
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org
18+. Play Safe. New players using T60 code. Online only. Get £60 bonus split as follows: (i) Deposit £10. Get a £20 Vegas Bonus on selected games (72hr expiry, wagering reqs apply); “(ii) bet £10+ (odds 1/2+) with cash or Vegas winnings (after wager reqs met). Once settled, get 4x£10 sports free bets (valid 7 days, excl. virtual sports). Payment & country restrictions & full T&Cs apply. #ad
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled. Full T&Cs apply, 18+. GambleAware.org.
18+ New customers only. Opt in and bet £5 on football (odds 2.00+) within 7 days of registration. No cash out. Get 2x£10 Free Bets for set EPL markets and a £10 Slot Bonus for Big Bass Splash, 20x wagering to redeem £250. Bonuses expire in 14 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
New players only. Bet £10 min. odds 1/1 (2.00). No cash-out. Free Bet available on Bet Builder. 25 Free Spins on Big Bass Splash, each valued at 10p without wagering requirement.10 Free Spins daily on Big Bass Day at the races, each valued at 10p without wagering requirement. Credited within 24 hours. Valid for 7 days. Bet £20 or more at min. odds 2.00 (EVS). Only bets on the ITV races will count. Terms apply.
18+ Applies to New UK/IE customers who sign up via approved partner sites with promo code AKACCA100. Place your first qualifying bet as a Treble or Up on Any Sport (minimum three selections on combined odds of Evens) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. GambleAware.org, T&Cs apply.
New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. . T's and C's Apply. Gamble Aware. 18+
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a £20 free bet upon bet settlement. Free bet expires after 7 days. BeGambleAware.org. T&Cs apply.
18+. New customers only. Promo period: 07.01.2025. 12:01 GMT- 31.12.2025. 23:59 GMT. Minimum stake £2. Minimum combination size: 3. Minimum total odds: 3. 50% Second Chance bets back as a Free Bet up to £25. Free bet: minimum odds:2, maximum win: £1000. Play responsibly. GambleAware.org T&Cs apply
1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User agreement and Bonus T&Cs apply.
18+ New Customers Only Deposit and place your first £10 bet on sports and we'll give you a £20 Free Bet. Minimum odds on qualifying bet 1/1 (2.0). Only deposits via debit cards will qualify. Full T&Cs apply.
Offer valid for new Betgoodwin customers aged 18 years and over. 50% of first day losses refunded as a free bet. To be credited within 24 hours. Max free bet per customer £25. Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets are non withdrawable and to be credited within 24 hours. This offer can not be used in conjunction with any other Betgoodwin opening offer. This offer is limited to one free bet per person/household/IP address. BetGoodwin reserves the right to withhold, restrict or cancel this offer from individuals in accordance with Betgoodwin Terms and Conditions 11.8 & 11.9.
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
18+. GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens (2.0)+ on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
Bet £10 Get £30 in Free Bets + A £10 Free Bet When You Place a Racing Multi with 3+ Selections
18+. T&Cs Apply. gambleaware.org
New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply **Max Free Bet £10 for New Members who sign up during 04/03-17:30 14/03/2025. 1st £10 horse racing Cheltenham multi cash bet daily (singles, multi & acca bets that are win, win part each/way, place & bet W/O bets only; min odds EVS). Free Bet: use in 7 days on horse racing. Stake not returned. T&Cs apply. Bet Responsibly. GambleAware.org 18+.
18+ New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply. GambleAware.org
T&Cs apply. 18+ New customers only. You must place 3 x £10 sportsbook bets to qualify. Money back as free bets up to £50. Must use code welcome50 when creating an account
New Customers Only. If your Sportsbook account shows a net loss by the end of the first day (day ends at 23:59), you'll be awarded a Free Bet equivalent to 50% of the losses, up to £50, plus a £20 Casino Bonus. Terms and conditions apply. GambleAware.org
18+ only | Terms and conditions apply. GambleAware.org